Jiahui Wang

Jiahui Wang

PhD candidate in Hospitality and Tourism Management at University of Massachusetts Amherst

Jiahui Wang is a Ph.D. candidate in Hospitality and Tourism Management - Isenberg School of Management at the University of Massachusetts, Amherst, USA. She completed her master’s degree in the Department of Culture and Tourism Management, School of Management, Shandong University. Her research interests include quality of life, and tourists’ behavior.

Born and raised in Shangrao, Jiangxi. She loves music and badminton in her leisure time.

🎓 Educations

  • 2022.09 - Present, University of Massachusetts Amherst. Ph.D. in Hospitality & Tourism Management
  • 2019.09 - 2022.06, Shandong University. Master in Tourism Management
  • 2015.09 - 2019.06, Central China Normal University. Bachelor in Tourism Management

📢 Publications

📝 Journal Papers

  • Wang, J., Onder, I., Liang, Y., & Uysal, M. (2026). Designing smart menus: A multi-method exploration of AI integration in hospitality guest experience and operations. International Journal of Hospitality Management, 139, 104777. https://doi.org/10.1016/j.ijhm.2026.104777

  • Wang, J., Cinar, S., Sivuk, D., & Uysal, M. (2026). A cross-cultural comparison of medical tourists’ preferences: A case of Turkiye. Journal of Quality Assurance in Hospitality & Tourism, 1–15. https://doi.org/10.1080/1528008X.2026.2632192

  • Wang, J., Coyne, M., Lee, Y., & Uysal, M. (2026). Scale development practice in hospitality and tourism: Shaping the field. International Journal of Contemporary Hospitality Management, 38(1), 53–73. https://doi.org/10.1108/IJCHM-02-2025-0220

  • Wang, J., Uysal, M., Berbekova, A., & Wang, S. (2025). Narrative formats in virtual dark tourism: Impacts on generativity. Current Issues in Tourism, 1–9. https://doi.org/10.1080/13683500.2025.2602027

  • Wang, J., Leung, X. Y., & Song, X. (2025). Dual pathways of dark tourism’s impact on tourists’ happiness: The mediating role of mixed emotions. Journal of Hospitality and Tourism Management, 63, 247–258. https://doi.org/10.1016/j.jhtm.2025.05.004

  • Uysal, M., Berbekova, A., & Wang, J. (2025). Quality-of-life: A critical examination of research progress. Tourism Management, 107, 105070. https://doi.org/10.1016/j.tourman.2024.105070

  • Wang, S., Berbekova, A., Uysal, M., & Wang, J. (2022). Emotional solidarity and co-creation of experience as determinants of environmentally responsible behavior: A Stimulus-Organism-Response theory perspective. Journal of Travel Research, 63(1), 115–135. https://doi.org/10.1177/00472875221146786

📖 Book Chapters

  • Wang, J., & Ulker, E. (2025) Theory of planned behavior in tourism and hospitality. In Theories and Models in Tourism and Hospitality Research (pp.214-221). CABI. https://doi.org/10.1079/9781800625822.0033

  • Uysal, M., & Wang, J. (2025). Quality of life and cultural and heritage tourism. In X. Matteucci & S. Moretti (Eds.), The future of cultural tourism. Channel View Publications.

  • Wang, J., & Uysal, M. S. (2024). Quality of life and tourism experience. In Handbook of Experience Science (pp. 116-130). Edward Elgar Publishing.

  • Berbekova, A., Wang, S., Wang, J., Song, J., & Wang, X. Empowerment and support for tourism: giving control to the residents. (2023). In Uysal, M., Sirgy, J., & Kruger, S. (Eds.) Handbook of Tourism and Quality-of-Life Research II: Enhancing the Lives of Tourists and Residents of Host Communities. Cham: Springer.

🖥️ Conferences

  • Sivuk, D., Wang, J., Uysal M., & Turk, E. S. Living here, seeking care there: Acculturation among Turkish immigrants in the U.S. and their medical tourism destination choice. The 56th Travel and Tourism Research Association Annual International Conference (TTRA). South Carolina, USA. Jun 24-26, 2026.

  • Wang, J., Liang, Y., Uysal, M., & Milne R. G. The conceptualization of the travel bucket list meaning and its measurement. The 30th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Alabama, USA. Jan 8-10, 2026.

  • Wang, J., Cinar, S., Sivuk, D., & Uysal M. A cross-cultural comparison of medical tourists’ preferences: A Case of Turkiye. 2025 NETtra Conference. New Hampshire, USA. Oct 7-10, 2025.

  • Pinar, M., Uysal M., Guder, F., & Wang, J. Examining Net Promoter Score (NPS) for Visiting a Destination: A Study of Istanbul, Turkiye. The 12th Advances in Hospitality and Tourism Marketing and Management conference. Faro, Portugal. Jun 30 - July 4, 2025.

  • Wang, J., Onder, I., Liang, Y., & Uysal M. Enhancing sustainable eating behavior: The role of AI in menu design. 2025 ICHRIE Global Conference. Indiana, USA. Jun 18-20, 2025.

  • Uysal M., Wang, J., Pinar, M., Guder, F. Predictors of Net Promoter Scores (NPS) of recommending Istanbul as a historical, cultural, or vacation destination. The 6th Conference on Managing Tourism Across Continents (MTCON 2025). Istanbul, Turkey. Apr 30 - May 3, 2025.

  • Wang, J., Pinar, M., Uysal M., & Guder, F. The determinants of Net Promoter Score (NPS) for Istanbul as a destination. The 30th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Texas, USA. Jan 2-4, 2025.

  • Wang, J., Coyne, M., Lee, Y., Uysal, M. Global Insights on Scale Development Practice: Shaping Tourism Research. The 54th Travel and Tourism Research Association Annual International Conference (TTRA). Vermont, USA. Jun 11-13, 2024.

  • Wang, J., Berbekova, A., Uysal, M., & Wang, S. Understanding the Interaction Between Narrative Transportation, Positive Emotions, and Tourists’ Life Satisfaction in Red Tourism Sites. The 28th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. California, USA. Jan 5-7, 2023.

  • Wang, J. & Leung, X. How do Tourists Experience Happiness in Dark Tourism?. The 28th Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. California, USA. Jan 5-7, 2023.

  • Wang, J., Song, G., Wang, S., Ma, E., & Wang, X. Tourists’ green behavior: Co-creation and emotional experience. The 52th TTRA International Conference, Webinar. 2022.

  • Wang, S., Wang, J., Song, G., Wang, X. How tourists’ experience of value co-creation affects their green behavior: The mediating role of STE and QOL. 6th World Research Summit for Tourism and Hospitality, Webinar. Dec 14-15, 2021.

  • Wang, J., Wang, X., Wang, S. Residents’ support for rural tourism:Community empowerment and QOL. 51st Travel and Tourism Research Association Annual International Conference (TTRA), Webinar. Jun 16-17, 2021. https://scholarworks.umass.edu/ttra/2021/ (Runner-up for the Best Visual Paper Presented Awards)

  • Wang, J., Wang, S. Residents’ attitude explained by emotional well-being, emotional solidarity the moderation of community attachment. APacCHRIE Conference 2020, Webinar. Oct 28, 2020.

🎖 Honors and Awards

  • 2026 Isenberg School of Management Outstanding PhD Student Research Award
  • 2025 NENA ICHRIE Summer Conference Scholarship
  • 2025 UMass Amherst Graduate Student Government (GSG) Research and Travel Grant
  • 2024 UMass Amherst Graduate Student Government (GSG) Research and Travel Grant
  • 2022 - Present Isenberg School of Management Doctoral Assistantship
  • 2022 - Present Isenberg School of Management Doctoral Travel Grant
  • 2021 Excellent Student Cadre (Awarded by Shandong University)
  • 2020 Runner-up for the Best Visual Paper Presented Awards (51st TTRA)

👩‍🏫 Teaching

  • Instructor
    • Spring 2026 Wellness and Wellbeing in Service Industries
    • Fall 2025 Tourism Policy and Planning
    • Spring 2025 Tourism Policy and Planning
  • Teaching Assistant
    • Spring 2024 HT-MGT 433 Tourism Policy and Planning, Prof. Muzzo Uysal
    • Spring 2024 SCH-MGMT 499F Applied Research Methods in Services Management, Prof. Muzzo Uysal
    • Sring 2024, Fall 2023, Spring 2023, Fall 2022 HT-MGT 317 Casino Management, Prof. Albert Assaf
    • Fall 2023 SCH-MGMT 499E Applied Research Methods in Services Management, Prof. Muzzo Uysal
    • Fall 2022 HT-MGT 387 Information Technology and Social Media in Hospitality and Tourism Management, Prof. Irem Onder Neuhofer

🤝 Service

  • Adhoc reviewer
    • Tourism Management
    • Journal of Sustainable Tourism
    • Journal of Hospitality and Tourism Management
    • Information Technology & Tourism
    • ICHRIE